Grace. Mediation & Resilience Training.
Client: Amina Carter / Grace Mediation and Resilience Training (Start-up)
Industry: Lifestyle Coach & Consultant
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→ Brand foundations (values, purpose, proposition & personality, tone of voice)
→ Visual identity
→ Art direction
→ Collateral
→ Website -
Thank you Frankie for bringing Grace to life! I‘m so happy I got to work with you. After we worked together last year, I knew that you were the only one who could capture my vision and translate it into a fine minimalist design that honors both my purpose and my story. Thank you for working your magic and designing this beautiful brand.
I am still in awe when I look at the creative direction you provided. Not only are the pictures and the colour pallets beautifully selected and 110% in line with the look and feel I intend to put out, but the entire brand direction also—and that is the most valuable part for me—provides a solid basis for everything that I am about to create.
Based on your workbook and guidance, I can develop my social media, website, elevator pitch, linked-in and even content for posts and website text! This is gold!!! And the best part is, with the brand checklist I can go back anytime and make adjustments – which makes the entire process so sustainable. Thank you for creating such an individual service and holding a space for me and my ideas in our personal session.
The birthing of a new idea/business is very personal and I feel like with you I am in very good and capable hands. I am excited to continue working with you going forward!”
Conflict resolution with Grace. I worked with mediation and resilience trainer Amina initially to gain clarity on the direction for her fledgling business, when she booked my ‘Brand Direction’ consultation package. After some time away ruminating on our findings, we got together again to work on Amina’s visual identity for her new business, aptly named Grace.
Inspired by Amina’s drive to help her clients grow beyond the challenges they experience, I drew from the keywords ‘resilience, evolution and balance’ for the logo icon and custom logotype. The new website is clear and structured, a welcome breath of fresh air reflecting Amina’s warm personality and professional approach.
Grace’s website — designed for both German and English speakers — focusses on strong hierarchy to allow clients to navigate through the content with ease and find the information to them. With warm and welcoming tone of voice, the site sets the user at ease — both in its written and visual language.
Within a week of launching, Amina sent this feedback “Grace, my new branding, everything you designed is already working in my favor. It’s so incredible! I just received an offer for a partnership that I was hoping to get.”
“Thank you Frankie for bringing Grace to life! I‘m so happy I got to work with you. After we worked together last year, I knew that you were the only one who could capture my vision and translate it into a fine minimalist design that honors both my purpose and my story. Thank you for working your magic and designing this beautiful brand.
I am still in awe when I look at the creative direction you provided. Not only are the pictures and the colour pallets beautifully selected and 110% in line with the look and feel I intend to put out, but the entire brand direction also—and that is the most valuable part for me—provides a solid basis for everything that I am about to create.
Based on your workbook and guidance, I can develop my social media, website, elevator pitch, linked-in and even content for posts and website text! This is gold!!! And the best part is, with the brand checklist I can go back anytime and make adjustments – which makes the entire process so sustainable. Thank you for creating such an individual service and holding a space for me and my ideas in our personal session.
The birthing of a new idea/business is very personal and I feel like with you I am in very good and capable hands. I am excited to continue working with you going forward!” Amina C — Owner, Grace Meditation and Resilience Training
