→ Brand foundations (values, purpose, proposition & personality, tone of voice)
→ Visual identity
→ Art direction
→ Collateral

It’s hard to overstate Frankie’s role in building my brand. Her brand design approach, building the brand from the inside out, resulted in her nailing my brand look and just as importantly, helped me to focus and commit to what what I wanted my brand to reflect.

I loved collaborating with Frankie on my brand; she’s equal parts motivator, business coach, super professional and organised.